How does someone like yourself get involved in the leaking culture? I asked the person who uploaded the leak about it and he told me about a subreddit called RapLeaks. From there I began checking RapLeaks everyday for new leaks. How did you go from looking at a reddit to getting deeper into the leaking community? IS and learning more about the scene. Okay, so how did you get into hacking? A few of my friends showed me the ropes of how to get into regular emails and social media accounts, but for music and stuff I pretty much taught myself everything in terms of where to look and who to attack if I want the most music.
When you hack those accounts, is that for fun or to try and get information? Both actually. You can get a bunch of information from social media accounts. I also gain attraction to myself. Sometimes I promote unreleased music on their social media accounts, so I definitely have gained a few customers from hacking rappers. Tell me: is this ethical? Yeah but I mean, it's just music. Some of these fans are crazy and go on as if they know the artists personally. Put it this way: I won't be losing sleep over leaking an artist's music.
They lose a few streams? Also, who is making the decision to not put out the music that leaks? Is it the artist or is it the label? What motivates you to do this?
When full albums are available early, it seems to have a stronger negative affect than just a single. Labels monitor closely these individual tracks on bit torrent and other file sharing sources the same as they will for radio plays and reactions. So do artists intentionally leak their music, or does it get into the wrong hands? The answer is, it really depends. Mooney points out how in Drake staged a faux "Twitter fight" with his label criticizing it for taking down the same music that he himself was sharing.
But then there are cases in which songs or albums actually do surface online both early and unintentionally as it did in with Taylor Swift's "Mine. When leaks do happen, they can come through the press via review copies, for example, or even directly from recording studios.
Three years later, they have yet to release any new material. Leaks are often difficult for artists to overcome psychologically because they represent violation of their privacy and their creativity, says the charity Help Musicians UK.
Hacks like these can happen in a multitude of ways. In the past, studio workers, label employees and journalists given early access to the music have been accused.
In , new albums by Beach House, Destroyer and Mac DeMarco were circulated online months ahead of release when a server belonging to the music site Spin was breached. Occasionally the artists themselves can be unwittingly at fault. In , Deerhunter frontman Bradford Cox posted a link to a new song on his blog saved on a personal server, unaware that other people could then access all the rest of his files uploaded to that server.
Unfinished versions of two new albums leaked. These days, most leaks occur when music has been uploaded to cloud-based storage online: hackers break passwords, access the music and share it. In the case of Jai Paul, MKS and other, these leaks can lead to the disintegration of the albums themselves.
The good news for artists is that a world where people are downloading less and streaming more generates less of a demand for leaks among fans.
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